Social Media Management Pricing Packages in Nigeria

If we critically look at the opportunities and advantages of having a professionally managed social media platform for your business, of course, you wouldn’t need to argue that there should be categories for social media management pricing packages in Nigeria.

You will agree with me that social media is no longer just a platform for socializing, it has become a powerful tool for businesses to reach and engage with their target audience. 

In Nigeria, the numbers are increasingly telling interesting stories. 

According to Statista, as of January 2021, Nigeria had over 33 million social media users, a figure that is projected to increase to over 45 million by 2025. 

This growing user base presents a considerable opportunity for businesses to reach a larger audience and grow their brand. 

However, managing social media platforms can be time-consuming and complex, which is where needing the service of a social media manager comes in.

So, how much should you pay professional social media management? 

There are different social media management pricing packages in Nigeria depending on the services they offer and their complexity. 

That’s why we took it upon ourselves to educate you on social media management pricing packages in Nigeria.

But we go ahead to talk about what the pricing plans and packaging look like, let’s briefly describe what a social media manager can do for your business. 

Understanding Social Media Management

Many people believe that Social media management is just about creating, scheduling, and engagement of content across various social media platforms. 

However, It’s more than just posting content, tips, and updates; it’s about building a community, fostering relationships, and driving results.

Social media management has to do with managing your online presence on social media platforms like Facebook, TikTok Twitter, LinkedIn, and Instagram. We have a blog post on how you can use TikTok to market your services and products in Nigeria. 

It involves creating and posting content, engaging with your audience, and analyzing results to improve your strategy over time.

As a business, you need professional social media management to:

– Increase Your Online Presence

Professional social media management helps businesses establish a strong online presence, reach a wider audience, and build brand awareness.

– Improved Brand Reputation 

A professional social media manager monitors and responds to online reviews, comments, and messages, to ensure a positive brand reputation.

– Content Creation and Curation

Professionals create and curate high-quality content that resonates with the target audience, to increase your engagement and conversions.

– Strategy Development and Implementation

Experts social media managers develop and carry out tailored social media strategies that align with your business goals and objectives.

– Time-Saving

More so, outsourcing your social media management task saves your businesses time, and allows you to focus on core operations.

– Competitive Advantage

Furthermore, professional social media management helps businesses stay ahead of competitors and industry trends.

– Crisis Management

Last but not least, an expert social media manager would also handle social media crises, to minimize damage and protect your brand’s reputation.

Some of the services that social media managers render to your business include and are not limited to:

a. Content Creation

They develop high-quality, engaging content (posts, tweets, stories, videos, images) that aligns with the brand’s tone and voice

They also create a content calendar to plan and organize content in advance.

b. Scheduling

Additionally, a social media manager schedules content to be published at different times to reach the target audience.

They use scheduling tools like Hootsuite, Buffer, or Sprout Social to make content publishing easy. 

c. Engagement

Furthermore, you don’t have to be around all the time responding to comments and messages, 

Responding to comments, messages, and reviews on social media in a timely and professional manner is the work of a social media manager. 

They also build relationships with followers, influencers, and other brands.

d. Analytics

Aside from creating content, scheduling them, and engaging with your audience, they also track and analyze social media performance using tools like Google Analytics, Facebook Insights, and Twitter Analytics.

They monitor the engagement rates, follower growth, and conversions as well as provide regular reporting and insights to improve your social media strategy.

Though social media management services are not limited to the ones listed above, the kind of service they render to you depends on the social media management pricing packages in Nigeria

As said earlier, some factors influence how much a social media manager charges to work for you. 

Some can charge you high while some services are relatively affordable. All of these are being influenced by some key factors. 

And what are they? 

Factors Influencing Pricing Plans for Social Media Management

The cost of social media management can vary based on several factors, including 

1. Scope of Services

The more services you require, the higher the cost will be. 

For example, a basic package may include content creation and scheduling, while a more extensive package may also include engagement, analytics, and strategy development.

2. Business Size and Needs 

More so, the size and specific needs of your business will also influence the cost. 

Larger businesses with more complex needs may need more extensive services, resulting in a higher cost.

But if you have a small business to manage, the cost can be relatively affordable. 

3. Frequency and Volume 

In addition, the frequency and volume of your posts can also affect the cost. 

Most social media managers charge you based on the number of posts they make on your social media platforms. 

We all know that posting more frequently and creating more content will require more time and resources, which will result in a higher cost.

How Much Does It Cost to Hire a Social Media Manager in Nigeria?

Having gone through the factors influencing the social media management pricing packages in Nigeria, we still have to say this, 

The cost of hiring a social media manager in Nigeria can vary based on the package you choose. 

Here are three common packages:

1. Basic Package

This package includes basic services such as content creation and scheduling. 

The average cost range for a basic package is between 50,000 and 80,000 Naira per month.

2. Standard Package 

This package includes more comprehensive services than the basic package

Aside from content creation and scheduling, it also includes services such as engagement, analytics, and strategy development. 

The average cost range for a standard package is between 80,000 and 120,000 Naira per month.

3. Premium Package

This package includes advanced services such as full-scale management and custom strategies. 

It includes all services in the basic and standard plans, as well as additional services like

• Account setup and optimization
• Social media strategy development
• Influencer research and outreach
• Social media advertising (paid social)
• Reputation management
• Crisis management

The average cost range for a premium package like this is between 150,000 and 200,000 Naira per month.

You will agree that social media management is an important part of any business’s digital marketing strategy.

But before you take a step closer, you need to understand the importance of social media management and the factors that influence the pricing and packaging. 

With this, you can make an informed decision about the best package for your business. 

The best decision you can make is to work with social media management with proven track records yet with budget-friendly social media management pricing packages in Nigeria

Our Custom Social Media Management Pricing Packages in Nigeria at UGC Deck 

At UGC Deck, we offer custom packages tailored to meet your unique needs and budget. 

This is because we understand that every business is unique. 

That’s why we offer custom packages tailored to meet your specific needs.

We also offer flexible packages that can be customized to meet your business’s unique needs and budget.

We’ve created custom packages for businesses in various industries, including e-commerce, healthcare, and hospitality. 

For example, we created a custom package for a restaurant chain that includes daily posts, weekly engagement, and monthly analytics.

We’ve also helped businesses of all sizes achieve their social media goals. 

Recently, we helped a small e-commerce business increase its social media following by 50% in just three months.

You can also hire our team to create your social media content calendar. What does this mean?

• You schedule a session with our team, this way, we understand your business better.
• Our team brainstormed to create a table that’d include content form, content ideas, call to action and hashtags.

Compared to social media management, you can get our custom content calendar package for as low as #10,000.

30-day content calendar for UGC Deck Founder social media page.

Why Should You Choose UGC Deck As Your Social Media Management Agency?

At UGC Deck, we pride ourselves on our expertise, value for money, and client support.

Our team has years of experience in social media management, worked with businesses of all sizes and understands marketing. 

Not only that, we offer budget-friendly yet competitive pricing and provide a high level of service, just to ensure that you get the best value for your money.

We don’t usually stop at that, we provide ongoing support and regularly report on performance, ensuring that you’re always in the process.

Getting started with UGC Deck is easy and it’s never a problem because we are always ready to work with you to achieve your business goals with our expertise and experience. 

You can schedule a free consultation with us to discuss your business’s unique needs and goals.

We’ll work with you to create a custom package that meets your needs and budget. 

We’ll then onboard you and provide ongoing support to ensure that you’re achieving your social media goals.

We aren’t far away from your reach, you can contact us today to get started. 

You can also reach us by email at hey@ugcdeck.co or by phone or WhatsApp at +2348063469469.

We hope to work with you soon on achieving your business goal with our customized social media management pricing packages and services tailored to your business needs. 

Frequently Asked Questions

What is the cost of your social media management pricing plans? 

Our social media management pricing plans at UGC Deck start at N60,000 per month and can go up to N500,000 per month, depending on the size and complexity of the project. 

Meanwhile, we also have customized pricing plans tailored to meet the specific needs of your brand.

What does your social media management pricing plan include?

Our social media management pricing packages in Nigeria include content creation, scheduling, and posting, community management, social media advertising, analytics and reporting, monthly strategy meetings, and other advanced services needed for your business growth. 

How do you determine the cost of social media management?

The cost of our social media management pricing plans is determined by the number of platforms we will be managing, the frequency of posts, the type of content, the amount of content creation required, the level of community management needed, and any additional services requested.

Do you offer any discounts for long-term contracts for your social media management pricing packages in Nigeria?

Yes, we do offer discounts for long-term contracts for our social media management services.

We have discounts for 6-month and 12-month contracts.

Can I cancel my UGC Deck social media management service at any time?

Our social media management pricing plans are typically set up every month, and you can cancel at any time with a 30-day notice.

Can I get a customized social media management price?

Yes, we offer customized social media management pricing packages at UGC Deck. 

We understand that every business is unique and we will work with you to create a plan that meets your specific needs and goals. 

Our team will carry out a social media audit, and provide you with a customized proposal that includes a detailed strategy, timeline, and pricing.

Rofiah Adebakin

Rofiah is a marketing writer with over 2 years of experience creating content for Dozens of industries including tech, home services, education and professional services.