Real Estate Marketing Strategies In Nigeria That Works
Did you know that 85% of real estate buyers start their journey online?
Of course, the world has gone digital and the trend is growing more than what you can imagine.
Even in Nigeria, this trend is rapidly growing, making it necessary for real estate businesses to adopt effective marketing strategies.
With the internet becoming the go-to source for property searches, you need no one to tell you that you need to have a strong online presence and a digital marketing strategy to attract and engage potential buyers.
You need to put in the right real estate marketing strategies in Nigeria to get people to know your business and buy from you.
This is because the Nigerian real estate market is dynamic and ever-ready for changes.
But then, while it presents numerous opportunities, it also comes with its fair share of challenges.
From finding your way around the complex legal and regulatory environment to standing out in a crowded market, real estate marketers face a multitude of obstacles.
That’s why we wrote this comprehensive guide to help you get through the real estate marketing strategies in Nigeria and how it can help your businesses get past the obstacles
That being said. As a real estate marketer, there are some things you need to know to bring the right marketing approach to your business.
And one of those things is to understand how real estate works in Nigeria.
Understanding the Nigerian Real Estate Market
As said earlier, to effectively market real estate properties in Nigeria, you need to have a deep understanding of the market space.
The thing is, the Nigerian real estate market is characterized by a growing population, rapid urbanization, and an increasing demand for affordable housing.
According to the Nigerian Bureau of Statistics, the country’s real estate sector grew by 3.85% in 2022. This shows strong and promising opportunities for industry experts.
One of the recent trends in the Nigerian real estate market is the increasing preference for online property searches and transactions.
As more Nigerians become digitally alert, they are turning to the internet to research, compare, and even purchase or rent properties.
This shift in consumer behaviour has made it a pressing need for real estate companies to strengthen their online presence and improve their digital marketing strategies.
However, the Nigerian real estate market is not without its challenges.
It faces challenges such as limited access to financing, land tenure issues, and a lack of adequate infrastructure in some areas.
Despite these challenges, the Nigerian real estate market has enough opportunities for marketers who are ready to put in the work.
With a population of over 200 million people and a rising middle class, the demand for quality housing and commercial properties has continued to be on the rise.
Additionally, the government’s efforts at improving the infrastructure and promoting foreign investment have further fueled the growth of the real estate sector.
But the question you should ask yourself now is, how do I tap into this opportunity?
That’s where employing the real estate marketing strategies in Nigeria comes in.
Don’t be surprised that there are several approaches to marketing your real estate business in Nigeria.
Marketing is not a one-size-fits-all. There are traditional and digital approaches to marketing depending on your choice.
So, we will take you through the best real estate marketing strategies in Nigeria you can use to tap into this yet-untapped market.
Top Real Estate Marketing Strategies in Nigeria
As earlier said, Marketing is not a one-size-fits-all.
There are different marketing approaches you can employ and tweak till you achieve your business aim.
Some of these include and are not limited to
1. Digital Marketing Strategies
Digital marketing is no longer a matter of choice, it is a necessity.
Real estate companies in Nigeria now use digital marketing strategies to reach and engage their target audience effectively.
Some of the best-used digital marketing approaches include
a. SEO and Content Marketing
You need to optimize your online presence through search engine optimization (SEO) and content marketing for the benefit of your real estate businesses in Nigeria.
With the increasing preference for online property searches, local SEO becomes needed for real estate companies in Nigeria.
You should consistently create valuable, informative, and SEO-optimized content to attract potential buyers and renters to your website and establish your brand as a trusted industry authority.
Also, ensure your website is optimized for local keywords, such as the specific neighbourhoods or cities you serve
This can help you rank higher in search results and reach the right audience.
Moreover, creating high-quality content that addresses your target audience’s needs and pain points helps attract and retain potential clients.
This can include blog posts that offer guidance on the home-buying process, real estate investment tips, or insights into the local market.
Doing this lets you position your brand as a go-to resource for real estate information.
b. Social Media Marketing
You will also agree with me that social media platforms have become an important part of most business marketing in Nigeria including the real estate market.
The most popular social media platforms for real estate marketing in Nigeria include Facebook, Instagram, and LinkedIn.
These platforms offer various features and functionalities that can be used to showcase your properties, share relevant content, and connect with your target audience.
Using the right social media channels can help you reach a wider audience, engage with potential clients, and showcase your properties effectively.
Also, developing engaging social media campaigns is a powerful way to build trust and authenticity with your audience.
On some occasions, encourage your clients to share their experiences, testimonials, or photos of their new homes, and then showcase this content on your social media channels.
One notable example of a successful social media strategy in the Nigerian real estate market is that of Mabysgold Homes Limited.
Mabysgold Home has effectively used platforms like Facebook, Instagram TikTok to showcase their properties, share lifestyle-focused content, and engage with their followers.
This has helped them to build a strong brand presence and connect with their target audience.
2. Video Marketing
Another approach to the real estate marketing strategies in Nigeria is Video Marketing.
The rise of video content consumption is why you should consider using it for your real estate marketing in Nigeria.
High-quality videos can help you showcase your properties, educate potential buyers, and create a more engaging experience.
Visual representation is now considered paramount when it comes to marketing.
Invest in professional, high-quality videos to set your real estate business apart from the competition.
These videos will provide potential buyers with a virtual tour of your properties, and allow them to get a feel for the space and features before even visiting the site.
You can also use video content to educate and inform potential buyers.
This can include topics such as home-buying tips, real estate investment advice, or insights into the local market trends.
With this, you can position your brand as a trusted resource and build long-term relationships with your audience.
However, when creating property showcase videos, focus on capturing the unique features, architectural details, and overall environment of the property.
Use cinematic techniques, such as smooth camera movements and creative angles, to make the video visually appealing and engaging.
3. Email Marketing
Email marketing remains a powerful tool in the real estate industry.
It allows you to connect with your target audience on a personal level and nurture leads effectively.
As one of the real estate marketing strategies in Nigeria, you should start by building a targeted email list of potential buyers, renters, and industry professionals.
You can do this through lead capture forms on your website, social media platforms, or by working with relevant industry organizations.
Develop a content strategy for your email marketing campaigns that includes a mix of informative newsletters, promotional offers, and personalized messages.
Also, ensure that your emails are visually appealing, and provide valuable content that resonates with your audience.
You can use email marketing automation tools to personalize your communications and nurture your leads more effectively. This can include targeted campaigns based on user actions, such as abandoned cart reminders or personalized property recommendations.
4. Paid Advertising
Another real estate marketing strategy in Nigeria that is commonly used these days is paid advertising.
These paid advertising strategies can help your real estate businesses in Nigeria reach a wider audience and generate qualified leads.
Use platforms like Google Ads and social media advertising like Facebook ads, and Instagram ads to create targeted campaigns that reach your ideal customers.
However, ensure that your ad creatives are visually compelling, your messaging is clear and concise, and your targeting is refined to maximize the effectiveness of your campaigns.
5. Remarketing
Remarketing, or retargeting, is also a powerful way in which you can display ads to users who have already interacted with your website or social media profiles.
This helps to keep your brand top-of-mind and nurture potential leads, ultimately driving more conversions.
You can use tools, such as Google Ads and Facebook Pixel, to track user behaviour and serve personalized ads to those who have shown interest in your properties.
Try different ad formats, messaging, and targeting strategies to optimize your remarketing campaigns.
6. Partnerships and Collaborations
In the real estate industry, building strong partnerships and collaborations can be a turning point for your business.
Partnerships and collaborations can be a highly effective way to expand your reach and tap into new audiences in the Nigerian real estate market.
Work with influential figures in the Nigerian real estate industry, such as popular real estate bloggers or social media influencers that can help you use their existing audience and credibility.
These partnerships can involve sponsored content, social media takeovers, or co-hosted events.
You should also consider hosting or participating in webinars, workshops, and other real estate-focused events to showcase your expertise, connect with potential clients, and build relationships with industry peers.
This way, you can tap into new networks and expand your visibility within the Nigerian real estate market with either joint marketing campaigns, cross-promotional opportunities, or collaborative events.
7. Traditional Marketing Strategies
While digital marketing is considered a breakthrough, traditional marketing techniques should not be overlooked.
If you can, you should maintain a balance between digital and traditional marketing strategies in Nigeria.
One of the ways to use this approach in your real estate marketing strategies in Nigeria is to blend your digital marketing efforts with traditional marketing tactics, such as billboards, flyers, radio ads, or print media, to create a cohesive and multi-channel marketing approach.
This can help you reach a wider audience and reinforce your brand message across different touchpoints.
Try different traditional marketing techniques that have proven effective in the Nigerian real estate market.
This can include strategically placing billboards in high-traffic areas, sponsoring local events or sports teams, or running targeted radio advertisements that will reach your target audience.
What Next?
If you have thoroughly followed this guide, you will agree with me that there are a lot of marketing efforts and approaches you need to put in place to tap into this real estate business.
From digital marketing strategies to email marketing, video marketing, and paid advertisement to traditional marketing, you need to continuously practice each marketing strategy to find the one that effectively works for your business.
To achieve the best rest without wasting resources, you should work with a marketing agency that knows what it truly takes to reach the heart of your audience.
Several marketing agencies are there to work with you.
However, to avoid trial and error which may lead to a waste of time, money, and resources, you should work with us at UGC Deck.
We are always available to walk the walk with you to achieve your business goal.
Why Choose UGC Deck?
At UGC Deck, we are a team of experienced real estate marketing experts who are passionate about helping businesses in Nigeria.
With a deep understanding of the Nigerian real estate market and a proven track record of delivering successful marketing campaigns, we are the trusted partner for real estate companies looking to increase their marketing efforts.
With years of experience, we pride ourselves as a go-to marketing agency to grow your real estate companies through the different marketing services we offer to businesses including
– Video Production
We specialize in creating high-quality, visually stunning property showcase videos that captivate potential buyers and renters.
Our team of experienced videographers and producers will work closely with you to bring your properties to life and showcase their unique features.
– Social Media Management
We will also manage your real estate business’s social media presence, from developing a tailored content strategy to engaging with your audience and running targeted advertising campaigns.
– Content Creation
Our expert content creators develop SEO-optimized blog posts, email newsletters, and other valuable resources that position your real estate business as a trusted industry authority.
We understand the Nigerian market and craft content that resonates with your target audience.
– Lead Generation and Nurturing
We use advanced lead generation and nurturing strategies tools like marketing automation, to help you attract, engage, and convert potential clients.
– Influencer and Partnerships
We also use our extensive network of real estate influencers, bloggers, and industry collaborators to help you reach new audiences and build credible partnerships that amplify your brand’s visibility.
At UGC Deck, we are not only committed to helping real estate businesses in Nigeria achieve their marketing goals and stay ahead of the competition, but we also help you take actionable steps to make your real estate business and real estate marketing strategies in Nigeria second to none.
If you’re ready to take the steps toward taking your real estate marketing efforts to the next level, let’s walk the walk with you.
Contact our customer care representative today for a consultation via email at hey@ugcdeck.co
We are also available We are available on WhatsApp via +2348063469469 or visit our website to get started
Our team is eager to learn about your business and develop a customized plan that will help you stand out in the crowded Nigerian real estate market.
We look forward to hearing from you soon.
UGC Deck is a marketing agency that not only connects brands to creators but also offers services like video editing, social media management, educational video production, creative ads creation and graphic design. Find out how our expert team can help your business increase its visibility and revenue. Send us a message on WhatsApp.