How to Promote Your Business With TikTok in Nigeria
TikTok moved from just a platform for entertainment and viral dance videos to one that helps online business owners promote their products and services, generate leads, and close huge deals.
Many businesses are creating notable personal brands on TikTok due to its massive monthly user base, which includes over one billion people worldwide.
TikTok has become one of the most influential social media platforms, and many Nigerian business owners are already using it to boost their online presence.
If you’re a business owner looking for a platform that offers businesses unique opportunities to grow and build a buying audience, you should take advantage of the TikTok platform.
If you are still confused about how to go about it, don’t worry. We’ll take you on a journey to promote your business with TikTok in Nigeria.
Understanding TikTok
Its users are mainly of the younger generation, which makes it fun. The platform is well-liked due to the easy-to-use editing tools and the vast library of sounds.
We can’t stop talking about its effects, filters, etc., which make creating videos on the platform very easy. TikTok has a powerful algorithm that helps create a personalized feed, popularly known as the For You Page.
In Nigeria, when you stroll through the TikTok platform, you will discover that its users are more of the younger generation. You can only find a few older people.
However, older demographics have now caught the light and have joined the platform to help boost their business and build a solid personal brand.
Because of this diversity, businesses have a fantastic opportunity to connect with a large number of potential clients on TikTok.
Using TikTok for business promotion has so many benefits, but we’ll list a few of them below:
- The platform helps businesses reach a larger audience, which brings about increased visibility
- With TikTok’s viral nature and unique algorithm, businesses can gain brand recognition faster than in other social media platforms.
- TikTok is home to creatives ranging from video editors to dancers, promoters, and many other unique skills that enable business owners to showcase their products and services creatively.
- The platform has proven to be more than a trend; it is a means of building relationships with customers and communities over time.
Not everyone has gotten it right with what business to do, resources like starting a consultancy business in Nigeria, basics of real estate, launching a laundry business as a Nigerian and business ideas to start can help.
Setting Up Your TikTok Business Account
Many people still need help creating a TikTok business account, and we are here to show you the simplest way to do so without rejection.
- Go to Google Play Store if you’re an Android user or the App Store if you’re an iOS user and type in TikTok, and the app will pop up, then click on download and install it.
- If you don’t have an existing account, create one using the correct details.
- You can do this using your email address and unique password or your Google, Twitter, or Facebook account.
- After that, switch the account to business by tapping the profile icon in the bottom right corner.
- Go ahead and select settings and privacy, which will lead you to where you get the option to switch to business.
Once you’re done with that, start setting up your profile by choosing a username relevant to your account’s purpose.
Again, keep in mind that when you switch your account to business, TikTok will ask you which category best suits your business.
As we said earlier, select the one that best describes your business. This will help you get found more easily.
Properly optimizing your TikTok business profile will make it easier for your business to gain visibility. So, here are the things you should pay attention to:
– Username
Keep your username easy to remember and brand-focused. It should be easy to spell and relevant to your business—the shorter your TikTok username, the better.
When choosing a username, ensure the one you have in mind is still available. You can use your name on your other business account and different platforms to enable brand consistency.
– Bio
Your bio plays a very important role when optimizing your TikTok profile. So, make it short and attractive. Ensure that the 80 characters available to users count. Furthermore, briefly talk about yourself and what your business does.
Always use relevant keywords when optimizing your profile. Use a catchy Call to Action (CTA). Spice up your bio with emojis to add personality and save space. Be consistent with your content. If you prefer a particular type of content, let it reflect in your bio.
Linking other Social Media accounts to your TikTok is very important because it does the following:
- It helps you reach a wider audience, which helps attract more audience from other linked platforms to your TikTok business profile
- When you link your TikTok to other social media platforms, it allows for consistent branding
- It fosters engagement
- Linking your TikTok business account to your other help with cross-promotions
- It makes sharing your content across different platforms easier
Creating Engaging Content
Content is king; content is king. We hear this all the time, but is it true?
Here is it: Without creating Engaging content that resonates with your audience, you won’t be noticed, and your business won’t thrive.
Remember that TikTok is a virtual platform; only video content with filters, audio, etc., thrives on it. These explain three different content types that work well on TikTok.
– Challenges
Challenges are one of the best forms of content to share on your TikTok business page because they foster engagement.
You can go for relevant Do It Yourself (DIY) teachings, comedy challenges, dance, etc. Whichever one you like, just make sure it keeps your audience engaged.
– Tutorials
Tutorials are another popular form of content that can boost your business visibility on TikTok.
Whatever your niche, whether product-based or service-based, you can use this form of content type.
– Behind-the-scenes
People adore getting a sneak peek into their favourite creator’s or brand owner’s life. Giving them that opportunity to know what is happening behind the scenes can come in the form of behind-the-scenes videos.
They enjoy such videos and can stick to the end. You can record a video of how you produce your products, how you script and shoot content or the effort you put into sourcing for your products. This can also come from your personal life, such as how your day goes.
Using popular trends and hashtags on TikTok is one of the best ways to enhance your visibility on the platform.
Follow these simple steps:
- Always stay updated by checking Tiktols discovery page to find the recent popular trends and relevant hashtags
- Go ahead and create content that is in line with the trends
- Make use of trending hashtags pertinent to your business
- Don’t just follow trends without considering your brand
- Be authentic and adaptable
- Follow the community and engage with other businesses and creators.
Paying close attention to these tips discussed above will help boost your visibility.
Creating high-quality videos and engaging storytelling is crucial when learning how to promote your business with TikTok in Nigeria. It helps boost your online presence.
Follow these steps when creating high-quality videos and engaging stories:
- Make sure you start with a hook
- Know that first impressions matter a lot
- Shoot your videos with a good camera because better-quality videos keep the viewers engaged till the end.
- TikTok algorithm favours quality videos.
Combining high-quality videos and storytelling is the real deal regarding TikTok quality content creation. Here is a tutorial on how you can outsource your video content creation if you need it.
Utilizing TikTok Features
The TikTok platform offers users diverse editing tools and unique effects to make their videos more aesthetic.
To make your video content more engaging, you can trim clips, adjust your video speed, and apply your favourite filters. Furthermore, you can leverage the TikTok effects library.
Have you heard about the green screen before? You can get that on the TikTok platform. You can also utilize the transition and AR filters to add creativity to your content.
Business owners and creators can use music and sounds on the platform while editing their videos. All you need to do is choose the right soundtrack and make your videos more engaging.
Not just any sounds but trending sounds. TikTok has a music library available to its users. Visit there and select the one that matches your content goal.
Participating in TikTok challenges is another thing you shouldn’t take for granted. Yes, it’s as important as your being on the platform because it helps boost your visibility and engagement.
All you have to do is find trending hashtags or music connected to any popular challenges and put your spin on them. While at it, add some unique twist to yours to make it unique and stand the chance of going viral, which can skyrocket your followers’ count and engagement.
Collaborating with Influencers
Collaborating with influencers as a business in Nigeria using the TikTok platform to make sales is a game changer.
You shouldn’t just collaborate with any influencer you see; look for those with engaged followers who fall within your target audience.
Use tools like HypeAuditor to research influencers whose content resonates with your brand value.
Again, do not neglect TikTok’s trending content within your niche. You can find influencers from there.
Also, note that it continues after researching for influencers. After you’ve done that, approaching them becomes the next thing.
If you don’t know how to approach them with respect and straightforward prepositions, your messages/emails will be tossed under the table. You should begin by consistently engaging in their content.
Not just any engagement but strategic engagements. When it’s time to message the influencer, craft a personalized message detailing all you admire about their work and how you would appreciate a collaboration.
Remember to share a little about your business and how your goals align with theirs.
Most of the time, people ask us about the importance of TikTok influencer marketing. Take a look at some of them:
- It offers incomparable reach, which spans most of the younger generation
- Influencer marketing helps humanize your brand and get you to leverage a community you didn’t build yourself
- Influencer videos go viral most of the time. So, imagine it’s your business content that went viral. It’s a big win for your brand.
- Using an influencer platform helps boost engagement and sales
Running TikTok Ads
Like other social media platforms, TikTok offers its users diverse advertising options to boost their brands’ visibility.
On TikTok, users see feed ads appear while they are scrolling through the platform, which allows them to be seen by a vast number of audiences.
Businesses can also leverage TikTok branded hashtag challenges to boost their engagement. The different ways of running ads on TikTok help businesses reach a wider audience and make an impact, which ultimately leads to sales.
Again, you need to understand that managing TikTok ads is much easier than people think. To do this, create a TikTok ad account and choose the campaign objective that best suits your goals. Then, use the platform’s creative tools to design your ads.
Ensure you use trending music sounds and catchy text. Once you’ve completed the above, set your ad budget and choose the best placement, and you’re good to go. You can now use TikTok analytics to monitor your ad performance.
Note that if you don’t target your ad effectively, you won’t get results.
Good graphics help increase social media ad conversion, knowing who to hire for your graphics design needs will go a long way.
Targeting options allow you to reach specific demographics, interests, and behaviours. Make sure you define your audience based on their ages, locations, and interests to enable the platform to serve your ad to the right audiences.
Lastly, utilize the TikTok lookalike audiences to find users similar to your existing customers.
Engaging with Your Audience
Engaging with your audience on TikTok helps you build a community of loyal fans and supporters. You can do this by responding to their comments and messages and commenting on their posts.
Doing these things shows your audiences that you care about them, too. It also helps create a positive image of your brand in their minds.
Building a community around your business or brand is also a way of creating a welcoming environment for your audiences. Make sure you always create content that resonates with them.
For example, host live sessions, ask striking questions, create a poll, and invite everyone along. All of these help strengthen your community, moving your audience from just fans to people you share some bonds with.
Furthermore, encourage user-generated content because it’s a powerful way to leverage your audience’s creativity.
Go ahead and create a challenge or ask for an engaging video featuring your products or talking about your services. Repost the user-generated content and tag them to it. It shows a sense of recognition.
This boosts engagement and advertises your brand to their audience.
Analyzing Performance
The TikTok platform has made it easy for users to track and analyze their performance. It offers detailed insight into how your content is performing.
Using TikTok analytics helps you see data such as the number of views, shares, comments, likes, and followers.
Using the TikTok analytics tool helps businesses understand what works and what they should discard. This can enhance their content creation decisions.
As we said above, you can use the TikTok analytics tool to monitor key metrics and analyse your engagement rates.
Again, making necessary adjustments to your strategy based on your profile performance data is very important.
If a particular video content gets more engagement, using an analytics tool to discover this will help you pay more attention to it. And don’t forget to leverage other methods to promote your business.
How Can UGC Deck Help Your Business?
At UGC Deck, we are not just a User-generated content(UGC) agency, we understand the nitty-gritty of scaling businesses using the internet.
As a marketing agency, we help businesses and entrepreneurs create strategy and content plans they can use to generate leads, increase sales and position themselves as an authority on TikTok; and for those who want the whole process outsourced, we do everything from the content plan, video production and publishing.
Connect with us to make your brand visible and known to younger demographics.
And don’t forget to create content that’d position you as an authority and make your social media stand out. Fortunately, the UGC Deck marketing team can help you scale your social media content creation process and create content that your competitors can’t copy.
UGC Deck is a marketing agency that not only connects brands to creators but also offers services like video editing, social media management, educational video production, creative ads creation and graphic design. Find out how our expert team can help your business increase its visibility and revenue. Send us a message on WhatsApp.