How Much Does Branding Design Cost in Nigeria?
Ever wondered what it takes to create a memorable brand in Nigeria? It might be more affordable than you think.
There is no doubt that good branding has an outstanding impact on a business’s success.
Studies show that companies with consistent brand presentation are 3.5 times more likely to enjoy outstanding brand visibility.
Moreover, having an impactful brand identity is important for businesses of all sizes in Nigeria.
This doesn’t matter whether you’re a small startup or an established enterprise, investing in professional branding design can pay dividends in the long run.
But how much does branding design cost In Nigeria? That’s what we are here to discuss.
Factors Influencing Branding Design Costs in Nigeria
The truth is, that the cost of branding design in Nigeria varies wildly depending on several factors.
The complexity of your work, experience, and expertise of the designers as well as other services involved.
Let’s briefly explain those factors that can impact the overall price tag of your branding designs in Nigeria.
1. Scope of Work
One of the primary factors influencing the cost of branding design is the scope of work involved.
Branding design services can differ according to business, ranging from basic logo creation to a comprehensive brand identity package.
Also, there are levels to the scope of work involved in your branding.
Below, let us take you through the different levels of branding design services and their typical costs:
- Basic Branding Design:
This typically involves the creation of a simple logo, basic brand elements (colour palette, typography), and a basic brand guidelines document.
The cost for this level of service can range from N50,000 to N80,000.
- Intermediate Branding Design:
At this level, the branding design process is a more detailed exploration of the brand identity, including a complete logo design, extensive brand elements (colour palette, typography, imagery, etc.), and a detailed brand guidelines manual.
The cost for this level of service can range from N100,000 to N200,000.
- Comprehensive Branding Design:
For businesses that seek a fully customized and premium branding service, the comprehensive branding design package includes in-depth market research, brand strategy development, a complete visual identity system, and extensive brand guidelines.
This level of service can cost anywhere from N200,000 to N500,000 or more, depending on the complexity of the project.
2. Experience and Expertise
Aside from the scope of work involved, the experience and expertise of your designer also matter.
The level of experience and expertise of the branding design agency or designer can also impact the overall cost.
Established agencies with a proven track record and a team of expert designers will no doubt charge higher rates compared to freelancers or newer design studios.
However, investing and working with a well-renowned design agency can often pay off in the long run, as they bring a wealth of industry knowledge and a refined design process to the table to help your branding process.
3. Revisions and Edits
Another factor that can influence branding design costs is the number of revisions and customizations required.
Most agencies will include a certain number of revisions within their initial package, but additional revisions or customizations may incur additional fees.
Hence, you should discuss the revision process and any associated costs upfront to avoid unexpected expenses.
4. Additional Services
As earlier said, branding design goes beyond just the visual designs.
Some design agencies may offer additional services needed for your brand, and these services can greatly impact the overall cost.
Some of the additional services may include
- Brand strategy development:
This deals with researching the target market, defining brand positioning, and coming up with a comprehensive brand strategy.
- Market research:
More so, some design agencies help in carrying out in-depth market analysis and competitor research to help the branding design process.
- Copywriting and content creation:
Some agencies also offer crafting your brand messaging, taglines, and other written content to support the brand identity.
- Digital assets and templates:
Lastly, creating digital assets, such as social media templates, email signatures, and presentation slides.
These additional services of course will affect how much your branding designs will cost.
Average Costs of Branding Design in Nigeria
Now that we’ve discussed the factors influencing branding design costs in Nigeria, let’s take a closer look at the average costs for different levels of branding design services.
– Basic Branding Design Packages
For businesses on a tighter budget, basic branding design packages can range from N50,000 to N100,000.
This level of service typically includes:
- Logo design
- Basic brand elements (colour palette, typography)
- Brand guidelines document
– Intermediate Branding Design Packages
For a more thorough brand identity, intermediate branding design packages can cost between N100,000 to N200,000. This level of service usually includes:
- In-depth logo design exploration
- Extensive brand elements (colour palette, typography, imagery, etc.)
- Detailed brand guidelines manual
- Brand applications (business cards, letterhead, etc.)
– Premium Branding Design Packages
Businesses looking for a fully customized and premium branding solution can expect to pay between N200,000 to N500,000 or more.
This level of service typically includes:
- Thorough market research and brand strategy development
- Complete visual identity system (logo, colour palette, typography, imagery, etc.)
- Extensive brand guidelines manual
- Brand applications (stationery, packaging, digital assets, etc.)
- Ongoing brand management and support
Let’s look at a few of our branding design projects.
- We did Logo design, basic brand elements, and brand guidelines for a local e-commerce startup for N80,000
- We also worked on Brand strategy development, full brand identity design, brand applications, and digital assets for mid-size retail chain amounting to N150,000
- For a well-established tech company that we offer our In-depth market research, brand positioning, complete visual identity system, extensive brand guidelines, and ongoing brand management, it costs them N300,000
Why You Should Invest in Professional Branding Design?
To some businesses, branding is not that important, but if you are one of the business owners who want to make lasting impressions on your audience, you should consider branding designs.
If you invest in a professional branding design, though it may seem like an extra expense, it can pay rewards in the long run.
Here are some of the reasons why we think investing is a good idea.
1. Brand Recognition
A well-designed brand identity helps your business stand out in the crowded Nigerian market.
With a memorable logo, consistent visual elements, and a strong brand personality, you can make a lasting impression on your target audience, which will make it easier for them to recognize and remember your brand.
2. Competitive Edge
With a professional, polished brand, you can set yourself apart from your competitors.
When you invest in branding design, you’re not only creating a visually appealing identity but also communicating a sense of professionalism, credibility, and attention to detail that can give you a competitive advantage over your audience.
3. Return on Investment (ROI)
While the initial investment in branding design may seem high, the long-term benefits can far outweigh the costs.
A well-designed brand can increase customer loyalty, drive higher perceived value, and lead to increased sales and revenue.
Studies have shown that companies with good branding enjoy up to 23% higher revenue growth compared to their competitors.
Now that we have answered your question on how much branding design costs In Nigeria and discussed the factors that influence the cost as well as what your business stands to gain when you invest in good branding design, the next thing is to work with a good branding agency.
Introducing UGC Deck: Your Branding Design Partner
Let us tell you this for free, not everyone who calls themselves a designer is fit to handle your business branding.
No, business branding design is way above what an ordinary designer can handle.
So, it is not even advisable to use your business as a trial and error if you don’t want to lose out on the impressions and perceptions people have about your brand.
So what should you do in this case?
The best way to handle this is to work with leading design agencies with proven industry records, and budget-friendly pricing packages to handle your business branding.
And when talking about these branding agencies, none came close to UGC Deck.
UGC Deck understands the importance of powerful branding for businesses in Nigeria and as such helped countless clients across various industries create impactful, memorable, and effective brand identities.
We are a renowned branding design agency based in Lagos, Nigeria.
With a team of experienced designers, strategists, and copywriters, we take pride in crafting comprehensive brand solutions that help our clients stand out in the Nigerian market.
Our approach is rooted in thorough research, creative innovation, and a deep understanding of the local business around us.
We have successful branding design projects we’ve completed for clients in various sectors, including retail, technology, hospitality, and more.
From bold and modern logos to cohesive brand identity systems, each of our projects reflects our commitment to delivering exceptional results.
Don’t just take our word for it, see what some of our clients have to say about our branding designs.
“UGC Deck transformed our brand and elevated our business to new heights. Their team’s attention to detail and strategic approach were instrumental in helping us establish a strong, recognizable identity in the Nigerian market.”
“Working with UGC Deck was an easy and rewarding experience. They truly understood our business goals and brought our brand vision to life with a level of professionalism and creativity that exceeded our expectations.”
How to Get Started With Us
If you are keen on your brand impression, UGC Deck can help with your branding design needs when you schedule a consultation with our team.
During this initial meeting, we’ll discuss your business goals, target audience, and the specific branding challenges you’re facing in your business.
This will allow us to provide a tailored solution for your business branding designs and a detailed estimate for our services.
At UGC Deck, we follow a structured, yet collaborative process to ensure the successful delivery of your branding design project.
With our expert team of professionals, we start by performing in-depth research into your business, industry, target audience, and competitors to gain a deep understanding of your branding needs.
Our creative team then generates different brand identity concepts, checking out various directions and possibilities to find the perfect fit for your business.
Based on your feedback, we refine the selected brand identity, ensuring every visual element, from the logo to the colour palette, perfectly aligns with your brand strategy.
Once the brand identity is finalized, we work on crafting a thorough brand guidelines manual and creating all the necessary brand applications, from stationery to digital assets.
Finally, we deliver the complete branding package and give ongoing support to ensure the successful implementation of your new brand identity.
If you’re ready to take the next step in elevating your brand, get in touch with the UGC Deck team via +2348063469469 (WhatsApp or phone)
We are also available at hey@ugcdeck.co (email)
You can also visit our websites at ugcdeck.co to have a glimpse of our professionalism.
Our dedicated team of experts will be waiting to provide exceptional branding design services and support the growth of your businesses.
We look forward to the opportunity of collaborating with you and transforming your brand into a true market leader.
UGC Deck is a marketing agency that not only connects brands to creators but also offers services like video editing, social media management, educational video production, creative ads creation and graphic design. Find out how our expert team can help your business increase its visibility and revenue. Send us a message on WhatsApp.