For this project, we partnered with a travel agency to create two compelling video ads designed to boost bookings and engagement. 

We crafted each video with a unique approach, one highlighting urgent travel pain points like planning stress and missed opportunities, and the other focusing on aspirational imagery and ease of booking.

By running these videos side-by-side in an A/B test, we provided the client with actionable insights on which messaging resonated most with their audience. The result? Clear data on ad performance, higher click-through rates, and a creative direction they can confidently scale.