Hearty Eats

Home Improvement

For this e-commerce kitchen brand, we handled the entire video ad production process from start to finish, going beyond just filming. Our goal was to create highly relatable, real-life usage videos that showed the products in action, not just on display.

We sourced and secured real apartment locations to create authentic home environments, carefully selected content creators who matched the brand’s target audience, and developed concepts that felt natural, practical, and engaging. Each video was designed to demonstrate how the products fit seamlessly into everyday kitchen routines, cooking, organizing, cleaning, and meal prep so viewers could instantly imagine using them in their own homes.

The result was a series of UGC-style video ads that felt organic, trustworthy, and conversion-focused, helping the brand connect with customers through real-life scenarios rather than staged product shots.

Videos We Created

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