Gifton is a branding and gifting company that specializes in customized merchandise and curated gift boxes for businesses and individuals. The objective of this project was to position Gifton as a one-stop branding and gifting partner, capable of handling both corporate branding materials and personal gifting solutions.

We created a series of UGC-style, story-driven video ads across multiple product categories to clearly communicate Gifton’s range and expertise. Each video was designed to feel natural and relatable, while still highlighting branding quality, product use cases, and professional presentation.

Instead of repeating the same structure, we approached each product category with a unique narrative angle:

Safety Jacket, Coverall & Helmet videos focused on professionalism, visibility, and brand presence on the job

Customized Shirt and Face Cap videos emphasized brand identity, consistency, and everyday wearability

Gift Box videos told emotional stories around corporate and personal gifting

This ensured variety in content while maintaining a consistent brand message.

Execution

UGC-style filming using creators to enhance authenticity

Storytelling-based scripts with clear product positioning

Close-up product shots to showcase print quality and finishing

Natural CTAs directing viewers to WhatsApp and Gifton’s website

The final video set positioned Gifton as a versatile, reliable, and professional branding and gifting company, capable of delivering high-quality printed merchandise and thoughtful gifting solutions across multiple use cases.