For Lucred, a Nigerian digital credit and payments platform, we produced a series of studio-recorded educational videos designed to answer real user questions, clear common objections, and improve product understanding.

The focus of this project was clarity, breaking down how Lucred works in a simple, conversational way that feels natural and trustworthy. Each video was created as a talking-head format, making the content easy to consume across social platforms while maintaining a human, relatable tone.

Rather than pushing direct promotions, the videos were structured to educate users on everyday use cases, borrowing decisions, repayment flexibility, earning opportunities, and platform credibility. This approach helps Lucred attract the right users while building confidence and long-term trust with their audience.

All videos were planned, scripted, and produced in-studio, optimized for short-form distribution on social media.