How Much Does Social Media Marketing Cost In Kenya?

Having a strong social media presence is needed for businesses of all sizes in Kenya. 

However, many business owners and marketers often struggle to determine the right budget for their social media marketing efforts. 

Considering the various costs involved can be worrisome, leaving some to wonder: “How much does social media marketing cost in Kenya?”

According to the latest reports, Kenya has over 15 million active social media users, which represent a considerable portion of the country’s population. 

However, with a growing consumer base, the demand for proper social media marketing has never been higher. 

A recent survey showed that 78% of Kenyan businesses plan to increase their social media marketing budgets this year, which shows how important it is to understand the costs involved.

So, How much does social media marketing cost in Kenya?

Here, we will discuss the factors influencing social media marketing costs in Kenya

Factors Influencing Social Media Marketing Costs in Kenya

How much does social media marketing cost in Kenya?

When it comes to social media marketing costs in Kenya, several factors come into play. 

1. Business Size and Goals

The size of your business and your marketing objectives can play a role in determining your social media marketing budget and how much you spend. 

Larger businesses with ambitious growth plans would naturally have a higher budget to spend on social media, as they often require more extensive and hands-on strategies. 

On the other hand, small and medium-sized businesses may have a more modest budget, but can still achieve good results with a well-planned and executed social media campaign.

Also, your specific business goals will influence the costs involved. 

For example, if your primary business goal is to increase brand awareness, you can make your budget focus more on organic content creation and community engagement. With this, you may spend less. 

However, if your goal is to drive sales and conversions, you may need to spend a larger portion of your budget on social media advertising and more targeted campaigns.

This means you may have to spend more on your social media marketing budget. 

2. Platform Choice

The choice of social media platforms you decide to use can also impact your overall marketing costs. 

The thing is, different social media platforms have different advertising costs, content creation requirements, and management needs. 

For instance, running a successful campaign on LinkedIn may require a higher budget compared to platforms like Facebook or Instagram

This is due to the more professional nature of the platform and the targeted audience.

Hence, you should carefully evaluate the demographics, features, and advertising options of each social media platform to determine the best fit for your business and budget. 

This will help you allocate your advertising budget more effectively and maximize your return on investment (ROI).

3. Content Type

In addition, the type of content you create for your social media campaigns can also determine How much social media marketing costs in Kenya. 

To produce high-quality video content, you may need a larger budget for equipment, filming, and editing, compared to static image posts or simple text-based updates.

More so, some content formats may be more expensive to promote, such as live videos or Instagram Stories, which may often need a higher ad spend to reach a wider audience and achieve desired engagement levels.

When you understand the costs of different content types, it will allow you to create a balanced social media content strategy that meets your budget and delivers the most value for your business.

That being said. Now we know the factors that affect social media marketing costs. 

The question is “How much does social media marketing cost in Kenya?” 

Average Costs of Social Media Marketing Services in Kenya

As earlier said, different factors determine how much you spend on your social media marketing. 

1. Content Creation

If you can’t write the content needed for your advertisement, you will need to hire professionals to do so. 

However, the cost of content creation varies depending on the complexity and quality of the content. 

For example, 

• Video Production: The cost of professional video production can range from KES 20,000 to KES 100,000 or more, depending on the length, complexity, and level of production value required.
• Graphic Design: Basic social media graphics can cost between KES 5,000 to KES 20,000 per design, while more detailed graphics or branded visuals may cost from KES 10,000 to KES 50,000.
• Copywriting: Additionally, the cost of professional copywriting for social media posts, captions, and other textual content can vary from KES 5,000 to KES 20,000 per piece, which also depends on the length and level of expertise required.

2. Ad Spend

Your budget for social media marketing can also be determined by factors such as the platform, targeting, and campaign objectives. 

For example: 

• Facebook and Instagram Ads: The average cost-per-click (CPC) for Facebook and Instagram ads in Kenya is between KES 10 to KES 50, with a daily ad budget of KES 5,000 to KES 50,000 or more, depending on the campaign goals and target audience.
• LinkedIn Ads: LinkedIn advertising is quite expensive, with a CPC of KES 50 to KES 200 or more. 

Hence, your daily ad budget for LinkedIn campaigns in Kenya could be between KES 10,000 to KES 100,000, depending on the level of targeting and competition.

• Twitter Ads: Twitter advertising in Kenya has a CPC range of KES 20 to KES 100, with a daily ad budget that can vary from KES 5,000 to KES 50,000, based on the campaign objectives and target audience.

3. Management Fees

Understandably, not everyone can set up good social media ads with good conversion and ROI.

If you are in that situation, the best thing to do is outsource it to an expert. 

If you choose to outsource your social media marketing to a professional agency or freelancer, there are management fees involved. 

Social media marketing agencies in Kenya like UGC Deck may charge a monthly retainer of about KES 50,000 to KES 500,000 or more

Which may depend on the scope of services, size of the agency, and level of expertise.

Also, experienced social media marketing freelancers in Kenya can charge between KES 20,000 to KES 100,000 per month, depending on their level of expertise, the services provided, and the size of their business.

Benefits of Investing in Professional Social Media Management

To some businesses, it is cost-effective for their business not to run social media ads.

Hence, they depend solely on organic traffic which is quite understandable. 

However, while managing your social media marketing in-house may seem like a cost-effective option, there are several benefits attached to running social media ads. 

There are several compelling reasons to consider working with a professional social media marketing agency or freelancer in Kenya. Some of them include 

1. Expertise and Experience

You don’t need to be told that social media marketing is a constantly growing field

And professional agencies or freelancers have the required expertise and experience to help you scale through.

They know the latest trends, algorithms, and techniques needed to create and carry out more practical strategies that deliver measurable results.

2. Time Efficiency

When you work with professional social media managers, they will handle your social media marketing which could be time-consuming, especially for small business owners or marketing teams with limited resources.

Outsourcing that to professionals can free up your time to focus on other important aspects of your business while ensuring that your social media presence is consistently maintained and optimized.

3. Enhanced Results

Also, working with a professional social media marketing team can lead to improvements in your social media performance. 

From increased engagement and reach to higher conversion rates and a better return on investment, the expertise and dedicated help of a professional agency or freelancer can help you achieve your marketing goals more effectively.

While we have highlighted the need for you to work with a professional social media management agency, your concern now is getting to work with the best agency that will give you value for your money. 

You don’t have to let that bother you, work with UGC Deck and you won’t have to bother about anything concerning reaching your business goals. 

UGC Deck’s Social Media Marketing Packages

UGC Deck understands the importance of a powerful social media presence for businesses in Kenya. 

That’s why we offer different social media marketing packages to cater to the tailored needs of our clients.

Our social media marketing services include:

• Content Creation: Our team of experienced content creators, graphic designers, and videographers can produce high-quality, engaging content tailored to your brand and target audience.
• Social Media Management: We will handle the day-to-day management of your social media platforms, including scheduling, community engagement, and performance monitoring.
• Advertising and Paid Campaigns: Our expert team will develop and carry out targeted social media advertising campaigns to help you reach your desired audience and achieve your marketing objectives.
• Analytics and Reporting: We provide detailed analytics and reporting on the performance of your social media efforts, which allows you to make data-driven decisions.
• Strategic Consulting: In addition, our team of social media marketing professionals can guide and recommend help you need to develop and carry out a winning social media strategy.

In addition, we offer different social media marketing packages to suit businesses of all sizes and budgets. 

Our packages range from basic social media management to full-service packages. 

They include

• Basic Package: 

This is ideal for small businesses or those just starting with social media marketing. 

It Includes content creation, scheduling, and basic analytics for 1 to 2 social media platforms.

• Intermediate Package:

It is designed for businesses looking to expand their social media presence. 

And includes content creation, scheduling, advertising, and advanced analytics for 3 to 4 platforms.

• Standard Package:

The standard package has extensive solutions for larger businesses and organizations. 

It covers content creation, full-service management, advertising, and custom consulting across 5+ social media platforms.

At UGC Deck, we’re proud to have helped numerous businesses in Kenya achieve their social media marketing goals. 

Our success stories from satisfied clients are some of the tangible benefits of why you need to work with a professional social media marketing agency like UGC Deck. 

How to Choose the Right Package for Your Business

At this stage, we are sure you have gotten the right answer to your question “How much does social media marketing cost in Kenya?” 

However, which social media marketing package should you go with? Let’s briefly discuss how to choose the right one for your business. 

When it comes to selecting the right social media marketing package for your business in Kenya, you should consider: 

1. Assessing Your Needs

Before you go with any package, assess your current social media presence and the specific goals you want to achieve. Consider factors such as:

• Target Audience: Who are you trying to reach, and which social media platforms do they use most?
• Content Requirements: What types of content will you need to create (e.g., videos, graphics, blog posts)?
• Advertising Objectives: Do you want to focus on brand awareness, lead generation, or direct sales?
• Reporting and Analytics: How much data and performance tracking do you require?

When you know your business needs and goals, it will be easier for you to identify the package that best fits your business requirements.

2. Budget Considerations

Of course, your available budget is another important thing you should consider when choosing the right social media marketing package. 

Know how much you can realistically allocate towards your social media efforts, and then consider the different package options accordingly.

However, if you choose to go with the cheapest option, it may not always be the best, as the quality of service and the results you achieve are important. 

Hence, you should look for a package that offers the best value for your money, balancing cost with the expected outcomes.

3. Consultation Offer

There are times you are indecisive and you don’t know which option to choose. 

When it comes to that, you need to speak with a professional. And one of the professional agencies you should consult with is UGC Deck. 

To help you find the perfect social media marketing solution for your business, you can schedule a consultation with our team at UGC Deck. 

During this consultation, we’ll discuss your specific needs, goals, and budget, and then recommend the most suitable package to help you achieve your desired results.

Maximizing Your Social Media Marketing Investment

It is one thing to spend money on ads, and it is another thing to get value for your money. 

To ensure that you get the most out of your social media marketing investment, here are some social media marketing tips and strategies to follow. 

Tips and Strategies

Before you begin anything, 

• Develop a thorough Content Strategy: Create a balanced content mix that includes a variety of formats (e.g., videos, images, text) to keep your audience engaged.
• Optimize for Organic Reach: use each platform-specific best method to maximize the organic visibility and reach of your social media content.
• Use Targeted Advertising: Invest in well-crafted, highly targeted social media advertising campaigns to strengthen your content and achieve your specific marketing goals.
• Monitor and Analyze Performance: You should regularly track and analyze the performance of your social media efforts to know the areas for improvement and optimization.

2. Continuous Improvement

Social media marketing is not a one-time thing if you are keen on reaching your business goals. 

It is an ongoing process that requires constant monitoring, evaluation, and optimization. 

You should work closely with your social media marketing agency to regularly review your campaign performance, identify areas for improvement, and make the necessary adjustments to ensure the best possible return on your investment.

How to Get Started 

If you are ready to take your social media marketing in Kenya to the next level with the help of a professional agency, schedule a consultation with our team to discuss your specific needs, goals, and budget. 

During this session, we’ll provide personalized guidance on the most suitable social media marketing package for your business.

To book your consultation, simply visit our website at ugcdeck.co  or give us a call at +2348063469469 

One of our social media marketing experts will be in touch to schedule a meeting at your earliest convenience for the growth of your business through practical and strategic social media campaigns. 

We hope to work with you soon to take the first step towards a successful social media marketing campaign for your business in Kenya.

Rofiah Adebakin

Rofiah is a marketing writer with over 2 years of experience creating content for Dozens of industries including tech, home services, education and professional services.