How To Hire the Right Social Media Manager in Lagos
Did you know that 70% of Nigerian businesses fail to achieve their social media goals due to poor management?
Yet, having a strong online presence is important for businesses to thrive.
The best way to handle this is to get a good social media manager to do the work for you.
However, knowing how to hire the right social media manager in Lagos for your business is the bone of contention.
As a business owner, you know that social media management is important to your online success.
You need a social media manager to create and implement a strategy that aligns with your business goals.
They should help you create engaging content, grow your online community, and analyse performance to optimise your social media presence.
With the right social media manager, you can increase brand awareness, drive website traffic, and generate leads.
But, finding the right social media manager can be a daunting task.
What does a Social Media Manager do?
As the name implies, a social media manager is responsible for creating, implementing, and maintaining a company’s or business’s social media strategy.
They create and curate content for the business pages, engage with the online community, analyse performance, and develop strategies to achieve business goals.
Since social media managers plan, execute, and manage a company’s social media strategy, they wear many hats, including content creators, community managers, data analysts, and campaign strategists.
A skilled social media manager should significantly impact your business by:
- Increase your brand awareness and reach by expanding the company’s online presence and attracting new customers.
- Boosting engagement and customer loyalty via building relationships with followers and demonstrating a positive brand image.
- Driving website traffic and leads and converting them into customers
- Improving sales and revenue by consistently increasing brand visibility and driving sales through social media marketing campaigns.
However, before you go ahead with the hiring process, you need to define your needs and goals clearly.
You should ask yourself:
- What are your specific social media goals? Do you want to increase brand awareness, generate leads, or drive sales?
- What type of social media manager do you need? Full-time, part-time, or freelance?
- What is your budget for social media management?
- What social media platforms are most relevant to your target audience?
Now, what should social media be able to do for you and your business?
That leads us to the key responsibilities of a social media manager.
Key Responsibilities
- A professional social media manager must be an expert at creating and scheduling posts, tweets, and stories that resonate with your target audience.
- They must also respond to comments, messages, and reviews in a timely and professional manner.
- Creating content and community engagement isn’t only enough, they should also monitor and analyze social media metrics to optimize content and improve engagement.
- If at any stage there is a need for improvement in your social media presence and activities, they should be able to come up with and implement a social media strategy that aligns with your business goals.
What You Should Do Before Hiring a Social Media Manager
Now that you know what a social media manager can do or should do for your brand before you go ahead to get one, you need to put some things in place.
1. Identify Your Needs
Before hiring a social media manager, you need to identify what you want to achieve with your business social media.
Do you want to increase brand awareness, drive website traffic, or generate leads?
When you know your goals, it will help you determine the type of social media manager you need.
2. Determine the Scope of Work
After thorough consideration of the specific social manager your business will need, ask yourself again,
Will you need a full-time social media manager or a part-time freelancer? Your answer should depend on your business needs
You may require a dedicated social media manager or a freelancer who can work on a project basis.
3. Budget Considerations
Lastly, consider your budget.
Determine how much you’re willing to invest in a social media manager.
Consider the cost of hiring a full-time employee versus a freelancer or agency.
Key Qualities to Look For in A Good Social Media Manager
Once you have a clear understanding of your needs, you can start looking for the right candidate.
So, how do you do this successfully?
That will lead us to the bone of contention on how to hire the right social media manager in Lagos.
Here, we will discuss what you should look for in a social media manager.
If you want to get the result of the money spent on hiring a social media manager, you should try and work with the best.
Some businesses still fail to achieve their social media goals even after paying exorbitant rates to hire a social media manager.
The reason isn’t far-fetched, they must have overlooked some qualities they ought to have looked out for.
Because we don’t want you to make the same mistake, here are some of the key responsibilities your social media should be able to carry out.
The ideal social media manager for your business should possess a combination of skills and qualities, including:
– Experience and Expertise
Look for someone with relevant industry experience, good reviews, and a proven track record of success in managing social media campaigns.
– Strong Skills
The type of social media manager your business needs should have content creation, analytics, customer service, and adaptability skills.
– Creativity and Innovation
They must have the ability to create engaging and unique content that resonates with your target audience in your brand’s voice.
– Communication Skills
They must be able to have clear and effective communication with your audience and your team
Hence you should ensure that the manager can communicate effectively with your audience and team.
– Cultural Fit
The candidate should understand your brand’s voice, values, and target audience.
Where to Find the Right Candidates
Having discussed the key qualities you should look out for in your social media manager, where do you find them?
There are several platforms where you can find qualified social media managers in Lagos:
You can them in
1. Job Boards and Websites
Use job boards like LinkedIn, Indeed, and specialized platforms to find potential candidates who possess all the qualities you need.
2. Social Media Channels
You can also use social media platforms like Facebook, Instagram, and others to find and vet potential candidates.
Look out for their online presence, engagement, and content quality.
3. Networking
If you can, you should attend industry events, webinars, and local meetups to network with potential professional social media managers.
4. Agencies
Lastly, you can consider hiring a reputable agency like UGC Deck, which specializes in social media management services tailored to businesses’ needs and growth.
Extra Tips:
Once you’ve identified the best candidates for your social media management, it’s time to conduct thorough interviews.
And here is what you should do
– Prepare questions about experience, strategy, tools, and scenarios to assess the candidate’s skills, experience, and knowledge.
– A professional media manager can’t be without a portfolio, ask for it, then analyze their past work and success stories to measure their expertise and success rate.
– To be sure they understand what you want them to do for your business, ask questions, and gauge their knowledge of your industry and business needs.
Red Flags to Avoid
Beware of red flags that could indicate a poor fit for your business
If your potential candidates fall into the category below, you should consider someone else.
- Lack of Relevant Experience: Ensure the candidate has experience in your niche or a similar field.
- Poor Communication Skills: Good communication skills are important for every social media management.
- Lack of Analytical Skills: The candidate should be able to measure and analyze social media performance.
- No Clear Strategy: A good manager should have a well-defined strategy and plan for achieving your goals.
Having noted all the key responsibilities, how to go about the interview session, and the red flags to avoid, the next thing is to make the right decision.
While at this, evaluate all candidates based on their skills, experience, and fit with your company culture.
Ensure to discuss terms and expectations, including deliverables and compensation, before making your final decision.
Once you’ve hired the right social media manager, properly introduce them to your team and tools to ensure a smooth transition and successful partnership.
We know you have learned a lot in this guide on how to hire the right social media manager in Lagos for your business.
But let’s be factual with you, finding someone who possesses all the skills, qualities, experience, and expertise listed above to handle your business isn’t a child plays.
That’s why we think instead of doing trial and error with different social media managers, why not consider working with the expert team of social media managers at UGC Deck?
Why You Should Work Us
UGC Deck has a team of leading social media marketing agencies in Lagos, that provides expert services tailored to businesses of all sizes.
Our team of experienced social media managers understands the unique needs of the Nigerian market and can help you achieve your social media goals.
We offer comprehensive services that cover all the needs of your social media pages as well as improve your online presence including:
- Social media strategy development
- Content creation and management
- Community management
- Performance analysis and reporting
- Social media advertising
That’s not all, we also offer video editing, content creation, and graphics design services tailored to your brand’s identity.
Our team of experienced social media managers will work with you to create a customized social media strategy that achieves your business goals.
If you are ready to take your social media presence to the next level and attract the right audience to your business. Another thing that makes us stand out is that our social media packages are customizable.
You can decide to choose between videos created by our creators or graphics designed by our experienced designers or maybe text-based content only.
Contact UGC Deck today to discuss your social media management needs and see how we can help your business thrive among thousands of others.
You can get in touch with us today to learn more about our services and how we can help you scale your online presence
We are available by email at hey@ugcdeck.co
You can also click the get started option to connect with us or give us a call at +2348063469469 to schedule a free consultation with our social media experts.
In the meantime, visit our services page to learn more about our services.
We hope to work with you soon.
UGC Deck is a marketing agency that not only connects brands to creators but also offers services like video editing, social media management, educational video production, creative ads creation and graphic design. Find out how our expert team can help your business increase its visibility and revenue. Send us a message on WhatsApp.